Introduction
Dragon Freight is a wholly owned subsidiary of the Green Africa Group.
The history of Dragon Freight dates back to 1994 when Green
Africa Group MD, George Chen,
established Dragon Freight.
In 2001, Dragon Forwarding
(as part of Dragon Freight) was created and in 2004, Corona Logistics
came into being.
Today, the three businesses operate as a single entity, offering a
complete range of logistics solutions for South African imports and
exports: |
| • |
The
forwarding side manages the movement of cargo to the destination port |
| • |
The
clearing department ensures customs clearance of the consignment |
| • |
The
transport team handles delivery to the client’s premises |
|
| |
In
addition to offices in Johannesburg and Durban, Dragon
Freight has access to nearly every country in the world via an
extensive network of reputable associates and affiliates. At the same
time, a highly sophisticated proprietary software package, Victory,
automates every step in the process and ensures best-in-class service
delivery standards.
From a staff of only two people, Dragon Freight has grown to over 30
and is widely regarded as a leader in the field. Key to the
company’s success is its integration into client supply
chains and its ability to provide services from the broader Green
Africa Group. |
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Services
International forwarding |
| • |
Book
imports and exports |
| • |
Track
and trace cargo |
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Door-to-door
|
| • |
Warehousing
and packing |
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Competitive
freight rates |
|
| |
| Freight
clearing |
| • |
Customs
clearances of imports and exports |
| • |
Electronic
link to Customs & Excise |
| • |
Customs
accredited |
| • |
Customs
consultancy |
| • |
Warehousing
and packing |
|
| |
| Transport
|
| • |
Inter-modal
container deliveries |
| • |
Cross
border deliveries |
| • |
Special
container deliveries |
| • |
Local
cartage delivery |
| • |
Container
and consignment tracking |
|
| |
| Marine
insurance |
| • |
Underwritten
by Lloyds of London |
| • |
Air-freight
and sea-freight insurance |
|
| |
Leadership
drivers
Vision |
| • |
To
provide clients with solutions that enhance their competitiveness in
the markets they serve |
| • |
To
be recognised as one of South Africa’s premier freight
forwarding companies |
| • |
To
be the market choice for container movement |
|
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Mission
|
| • |
Provide
excellent service through state-of-the-art infrastructure |
|
| |
A
major point of difference for Dragon Freight is Victory – a
proprietary software programme that automates the management of daily
functions (e.g. Operations, Client Services, Finance, Marketing, HR,
Administration, etc.) and provides fast and accurate information to
stakeholders via the Internet.
The result of cutting-edge technology and deep industry knowledge,
Victory is aligned with the company’s Standard Operating
Procedures and keeps track of changes in the statutory space. Its
benefits include: |
| • |
Online
access |
| • |
Accuracy
|
| • |
Real-time
status |
| • |
Warning
flag system |
| • |
Action/deadline
driven |
| • |
Linked
to separate departments |
| • |
Easy
to use |
| • |
Cost
effective |
| • |
Shorter
training cycles |
| • |
Reduced
risk |
| • |
Better
performance |
| • |
Excellent
client service |
|
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| Another
differentiator is Dragon Freight’s many affiliations and
associations, for example: |
| • |
South
African Association of Freight Forwarders (SAAFF) |
| • |
International
Federation of Freight Forwarders Associations (FIATA) |
| • |
Global
Alliance Corporation (GAC) |
| • |
Independent
overseas agents Accreditation by the South African Revenue Service
(SARS) |
|
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Each
department is separately run by highly experienced management teams.
Client profiles cover both East and West. |
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Outlook
While retaining and growing the client base is important, maintaining a
competitive edge is key. As such, Dragon Freight plans to: |
| • |
Expand
existing department areas |
| • |
Establish
sub-businesses, i.e. trucking |
| • |
Introduce
new services to meet the needs of the market |
| • |
Develop
joint ventures and/or pursue suitable acquisitions |
| • |
Operate
and handle groupage cargo |
| • |
Advance
the Victory platform to facilitate greater online functionality,
specifically for clients |
|